First released in 2010, Multishop is a TYPO3 plugin for streamlining the e-shop management experience.
Most of the e-commerce systems out there have separated the frontend from the back office (i.e. the area
for managing all e-store related information), with the back office integrated into the backend. In contrast,
TYPO3 Multishop aims to implement a What You See Is What You Get (WYSIWYG) approach where all
the maintenance of the e-shop is organised in the frontend of the website. As a result, any update of
catalogue items gives a “true” view, i.e. how it would look for the customer or user visiting the shop.
TYPO3 Multishop not only provides a WYSIWYG experience, but it also leverages the convenient drag-n-
drop functionality where users can simply select, drag, and drop different elements in the e-store in real
time - it’s never been easier to customise and manage products, their categories or attributes, and even
All that takes the user’s e-commerce management experience to a unique, completely different level
where the need for deep technical web development and administration knowledge is virtually eliminated.