Magento is widely considered to be the most popular e-commerce platform able to fill the needs of almost any business. Large brands such as Samsung, Ford, Nike, Lenovo, Olympus, and many others – including small- and medium-size businesses – use Magento in locations all over the world.
Magento is highly regarded by both merchants and developers due to its flexibility. It can be tailored to meet virtually any client requirements. And there are a vast number of functionalities and features that are available straight out of the box.
It is one of the most future-proof investments your business can make, and FrontIT can help to maximise the benefits of it for you!
With Magento, both software engineers and the end-users benefit from complete control over the features of their e-commerce solutions. This means that it can be fully customised with exactly the right look and features that your business needs. For e-commerce retailers, this means that any vision they have for their site can be achieved without limitations imposed by the platform.
This flexibility is unique among both e-commerce platforms and generic content management systems. Template-based platforms usually provide only limited or pre-formatted access to the back-end and front- end. Such an architecture helps to simplify the workflow for those who do not need the complexity or who do not have the technical skills necessary to manipulate their own back-end programming. However, it can also become a problem if a business outgrows the existing template-based solution, since the website, at that point, will be defined by the template’s limitations. That makes Magento the ideal solution for many growing e-commerce businesses because it provides a future-safe base with full control from the very start.
Power of Design
Magento is a PHP-based open source e-commerce product, originally developed for commercial use exclusively by Varien, Inc. The company later was sold to eBay, which eventually spun it off. The first Magento release available for general use was published on March 31st, 2008.
The software is designed according to object-oriented programming and MVC architecture principles. It runs on the MySQL/MariaDB database management system, and is wrapped in the PHP programming language and uses components of the Zend Framework.
The latest major Magento release - version 2.0 - was released on November 17, 2015. It was intended to provide a new level of user experience, improved navigation, better conversion rates, and better revenue generation for the e-shop owner. It has a well-rounded business user toolkit that maximises the benefits of the software.
The latest version has also addressed key suggestions made by the Magento users’ community and is considerably improved in the following areas:
- Reduced table locking – critical for e-stores with a high number of concurrent transactions
- page caching,
- enterprise-level scalability,
- new built-in snippets for data,
- new file structure providing customization,
- CSS Preprocessing using LESS & CSS URL resolver,
- improved overall performance and better code base.
Out of the box, Magento provides functionality that can fulfil the needs of most businesses, thereby helping to minimise development and deployment costs, improve processes and maximise ROI. Built-in standard feature-sets include:
- Marketing, Promotions, and Conversion Tools
- Site Management
- Search Engine Optimization
- Creation and editing of catalogues
- Navigation through catalogues
- Navigation through products and their groups & categories
- Order Management
- Checkout, Payment, and Shipping
- User Accounts
- Customer-care service functionality
- Global Support
- Analytics, Insights, Reports
- Mobile e-commerce
For larger businesses, Magento Enterprise – the paid-for edition of Magento, benefits from:
- Targeted Promotion Campaigns
- Client segments
- Merchant handling
- Dynamic Rule-Based Product Relations
- Persistent Shopping
- Automated Email Marketing Reminder
- Gift certificates
- Functionality of private sales
- Reward Points calculation and functionality
- Store Credits
- Wishlist functionality
- Add to Cart by SKU
- Return Management Authorization (RMA)
- Functionality of scheduled or routine imports & exports
- Backup, rollback features
- Staging, Merging, and Rollback of Content
- Administrator Permission Roles on Website and Store Levels
- Price, Promotion Permissions
- Category View per User group
- Purchase Permissions per User group
- Order Archive & Restore functionality
- JAVA-based Solr Search
- Full Page Cache
- Optimized Indexing tools
- Highly customisable application for order tracking
- Support for Alternate Media Storage – CDN and Database
- PA-DSS Certification/Payment Bridge
- Strong Data Encryption
- Hashing and Key Management
Why Choose Magento
With the help of FrontIT, Magento will be completely scalable for your future needs of your growing business. That is the capability that is embedded in the philosophy, design and implementation of Magento.
The Magento Community Edition is completely free of charge. You can easily install it and customise it by deploying themes, modules, etc. Harnessing the power of open source, the Magento platform is among the very best-of- breed of the e-commerce industry.
Since the Magento platform is open source, there is a massive community of developers, project managers, product managers, etc. who work with Magento every day, thereby making your investment safe and flexible seen from the vendor selection perspective.
Born to Be an e-commerce Platform
There are many good content management systems available, but most of them were not developed specifically for serving e-stores as the Magento platform was. That is why Magento will very often be the best solution, winning out in comparison with competing products. Magento is the only platform that has its primary focus on e-commerce.
According to research studies, adding only a few hundred milliseconds of latency processing to the page load time, query processing time and other dynamic or static operations can severely impact the usability of e-commerce websites, potentially causing loss of customers. By using modern technologies, such as Varnish, Memcached, FPC, and optimised databases, Magento can completely satisfy the performance requirements of businesses and their online clients.
Magento’s frontend can always be customised to achieve the most rewarding user experience, and the backend of the store can be also be tailored in nearly unlimited ways to meet specific administrative requirements. Adding to the UIX, Magento allows you to take full control of the interfaces and processing capabilities of the core solutions of e-commerce – from the different communication interfaces such as payment gateways to the core data processing logic such as calculation of taxes, shipping rates, discounts, etc.
The Magento platform is HTML5 capable, maximising the shopping experience on mobile devices. Customisation is easy with the built-in drag & drop feature, providing a top-notch mobile experience.
Multilingual and Multi-currency Support
Magento powers websites worldwide with its built-in support for multiple languages, currencies, and tax rates. It features extensive support for multiple payment modes as well, including a configurable list of certain country-specific features, such as European Union VAT-ID validation, EU cookie notification, etc.
Ease of Integration
Magento provides means of quick integration with many third-party services such as payment gateways, database applications, shipping tracking systems. It also has built-in tools such as Google Analytics, Google Checkout, and Google Base, and support for the Web Services API – such as SOAP v1, SOAP v2, XMLRPC, REST with 3-legged OAuth 1.0a.
Like other platforms, Magento is a platform designed with SEO capability in mind, something that is essential for business success. Because of that, there are a lot of built-in features such as SEO friendly URLs, Search Engine, Sitemaps, Positioning Layer, URL Rewrites, Tags, Descriptions, etc. supported right out of the box.
The importance of security cannot be overestimated in today’s world. Magento takes security seriously and regards it as the highest priority. With regular security-specific updates, Magento makes sure it stays on top of malicious attempts to bring your business down or steal data from your customers. For larger businesses, Magento EE even provides a Secure Payment Bridge that complies with the PCI Data Security Standard (PCI PA-DSS).
Because it is awesome!
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